Service

 

 

Core service contents (key outputs of marketing reports)

1. Market and industry reports

Industry trend report: Analyze industry size, growth rate, policies, technologies, and consumption trends, and predict the future 3-5 years' development direction.

Competitive landscape report: Sort out leading players, market share, core advantages, differentiation strategies, and potential threats.

Sub-segment market report: Focus on vertical niches, explore opportunities and blind spots.

2. Consumer and user reports

User profile report: Based on research/data, output user demographics, behaviors, preferences, pain points, and decision-making paths.

U&A research report: Consumer usage and attitude research, clarify product usage scenarios, frequency, satisfaction, and unmet needs.

Brand health report: Evaluate brand awareness, recognition, reputation, and loyalty, diagnose brand issues.

3. Marketing strategy and tactics reports

Brand positioning report: Based on market and users, establish brand core value, differentiated positioning, communication slogan.

Marketing strategy planning report: Includes goals, STP, 4P/4C strategies, channel layout, promotion schedule, budget allocation.

New product launch report: From concept testing, pricing, channels, promotion to post-launch review and analysis of the entire process.

4. Marketing effectiveness and optimization reports

Advertising placement effectiveness report: Monitor exposure, clicks, conversions, ROI, and evaluate the effectiveness of media/creativity/target audience.

Marketing attribution report: Use multi-touch attribution model to break down the contribution of each channel to sales/leads, optimize budget.

Marketing diagnosis and optimization report: Review the entire marketing chain, identify inefficient links, and provide feasible optimization plans.

5. Special reports

Outbound marketing report: Target market policies, culture, channels, competitors, compliance, localization strategies.

Digital marketing report: Private domain, live streaming, short videos, AI marketing, etc., gameplay and effect evaluation of new channels.

Crisis public relations report: Public opinion monitoring, crisis diagnosis, response strategies, reputation restoration plan.